Danish Design and The Danish Design School is widely represented during Milan Design Week, where you can experience both the tradition and the new generation.
To include the young generation of up-coming designers, DANISH DESIGN LOVE increases to plural. DANISH DESIGN LOVERS consists of 23 design students who in more unconventional ways will create awareness about the Danish design activities in Milan. They will serve as young "ambassadors" for Danish Design and working in closely with the Danish exhibitors and blogging on the website. Look for the decorated bus that will serve as a mobile office for DANISH DESIGN LOVERS, moving around between the Danish activities in Milan.
Meet the ambassadors from The Danish Design School
The following design students are travelling to Salone de Mobile in Milan with "design-lovers" to document and represent Danish design:
Ditte Lerche: http://blogs.denmark.dk/lerche/
Maria Bruun: http://blogs.denmark.dk/maria/
Magdalena Ekström: http://blogs.denmark.dk/magdalena/
Ditte Maigaard: http://blogs.denmark.dk/ditte/
Jasper Schlichting: http://blogs.denmark.dk/jasper/
Christian Dyrman: http://blogs.denmark.dk/christian/
The Cappellini showcase
Student Martin Vallin from The Danish Design School is attending Milan to exhibit and work with the Italian design company Cappellini. Martin was spottet by Cappellini at The Stockholm Furniture Fair and will now work with Cappellini to design and complete his project: "The Secret Club House".
"My inspiration was the three house you built in the summer as a child, your own hide away where you could be anyone you wanted, and only the invited could enter the club house. When you build a club house you take what you find and this is mimicked in the purposely simple way it is made".
Find Martin at the Cappellini showcase at Zona Tortona.
Other Danish initiatives during Milan
The Consulate General of Denmark in Milan organizes a Danish pavilion at Salone del Mobile. Danish Crafts presents the curated exhibition MINDCRAFT10 in Zona Tortona presenting new works from some of Denmark’s most talented craftspeople. SHOWHOW is presented for the first time by the Danish Design Centre showing a wide selection of sustainable design.
Apart from the official Danish organizers a wide range of Danish companies are present at Salone del Mobile and in showrooms in the centre of Milan
Further info at: www.danishdesignlove.dk
