Rune Rex - Danmarks Designskole – Industrial Design– 2010
Thesis Project
Medical Packaging for all
Working with visionary approaches from the terms ‘universal design’ and ‘design for all’ I have looked at pill containers from the perspectives of the work environment of nurses.
And there are many things that need to be improved; in public healthcare pill containers and cardboard blisters packages troubles the efficiency in opening and dosing medicine. In the general public most people experience pitfalls when opening both types of packaging. This brings me to ask the question:
Why is medical packaging not designed for the people who use it?
My vision is to create a new type of packaging for pills that offer a safer, quicker and easier usage.
At the moment the concept is now in the hands of one of the major players in pharmaceutical packaging in Scandinavian. Therefore, the concept is only show with NDA to insure my industry partners.
Read more about the process behind the project at runerex.com.
Interests and drive
At this very moment the newly established product brand MAIK is about to become a reality.
Together with Andreas Sachse(CEO), Andreas Møller(Purchasing&Quality control Manager) and Rasmus Berggreen(Design&Strategy) and myself as Industrial Imaginator (designer;) we share the vision of a making the coolest product brand in the world.
About MAIK:
MAIK is a product brand. We design, produce, import and distribute our own products. Our goal is to make lifestyle products along with products that make a difference in an everyday scenario. We deliver high quality product with focus on aesthetics but without the commonly known design snobbish behavior.
Come visit us in Copenhagen at Esben Snares Gade 22, Basement
Contact
Rune Rex
Nørre Søgade 33A, 5.
1370 Copenhagen
Phone: +45 28499300
Mail: rune@bymaik.com
Follow me at:
T: twitter.com/runerex
L: dk.linkedin.com/in/runerex
Core competence
-High drive/enthusiasm for design
-Project and team work
-Super sonic learning curves
-Taking products from idea to photo real renderings
Work experience
2010 - MAIK- Co- founder/Industrial Imaginator in the newly established product brand. More at bymaik.com
2005-2009 berggreenandersen&- Co-founder/ Visual designer
Rasmus Berggren and I started the design studio berggreenandersen& to explore the “real” business world and prepare ourselves to become professionals. We managed both commercial work and self appointed projects involving our network gaining freelancers from the world of design, engineering, language, game design, researchers, computer scientists. Besides that we had responsibility for client relationships, accounting, paying bills and salary.
Clients: Ecco, BluePen, Reputation Cph, Titoonic, Bibliotheca, A- afdelingen (Holbaek kommune), Opus Artz, BSC2, Lyra, Dy Plambeck, Mestertrae, Bjarke Vind. Partners: Danish Technological Institute, Titoonic, Netucating People, Retropeak Grants: EU Media funding for the project Vanedyret(the habit animal) a computer game against obesity. Idea by berggreenandersen& and prototype by Netucating People and Titoonic.
1995-2002 Culture Craftsman at Mestertrae
Working part time and full time in my fathers company transforming wood in large scales to sculptures and constructions for playgrounds and master carpentry housing details.
Education
2009-2010 Master degree in Industrial Design from The Danish Design School
Thesis titled Medical Packaging for All that focused on user centered product development in an industry that is close to unchangeable. The finished product is now in industry hands and is shown with NDAs only.
2008-2008 OCAD Ontario College of Art and Design
At OCAD I learned about exploration, foresight and insight in design and mapping techniques in a class by Alexander Manu. Conceptual tools and techniques from Kirsten Petersons and Tim Hursons’s Think Better. In the more traditional industrial design field I took the course Emerging new technologies with David Quan from Umbra.
2007-2007 DADIU Visual designer at the Danish Academy of Interactive Entertainment.
As a visual designer with a background from industrial design I participated in game mechanics/play suolution meetings and working close with the director Paw Charlie Ravn and the lead concept artist to design and execute character and prop modeling.
2004-2007 Bachelor in industrial design from the Danish Design School
As an undergraduate I have worked within several disciplines of design and product/service development. Selected work: The Tailormade Audi: 5 months of deadlines working with a team of students and professionals from Audi, Bang&Olufsen and Georg Jensen on creating a custom specimen of the new Audi TT while the champagne that followed.
1998-2001 Helsinge Gymnasium –full university preparation with focus on languages
Awards and others
2008 2nd place at the Synoptik Prize at Copenhagen, Denmark
2006 1st price in the competition: The Tailormade Audi
2006 Exhibition at Skagen Naturcenter, Denmark with No time- slap wrap 2005 Exhibition at Louisiana, Denmark with PC for Tweens
2002 One years stay in Australia learning to live for and with design
1982 Born in Arendal, the south of Norway, in a wood workshop
