Bernadett Baukó - Danmarks Designskole – Visuel Kommunikation - 2010
Final project – Afgangsprojekt
Brand building for a range of toy products
Concerning the range of toys that I imagined and partially constructed in 2009, I felt that the most important element of the solution would be to create an image and conceptual visualisation of the final product. Why do we play? The answer is simple: because it makes us happy! On the other hand, games also have important tasks, which help to shape a child’s personality. What is it like when a fable becomes a game and a game becomes a fable?
When a fable comes alive on a toy or when it helps us to create our own fable and tell the story? I attempted to transplant communication, visuality, construction and creativity together in my toys and to connect the user with the toys via my brand. In addition, I wished to communicate/mediate the mission behind my concept. The name chosen for my range of toy products is Fable Fun, which reflects fairy tales and happiness as well as creativity in the toys themselves. Colour variations and different shapes on the faces in the visual conception similarly reflect the creativity and development value that can be accessed by every 3-6-year old child (in the world of Fable Fun).
Interests / Interesseomrĺder
Product design
Packaging design
Identity design
Corporate design
Illustrations
Graphic design
Contact / Kontakt
Bernadett Baukó
Róna street 31. I/6.
1148 Budapest, Hungary
T: +36 1 78 71 381
M: +45 50 22 66 38, (+36 30 47 48 229)
E: baukod@yahoo.com
W: www.beautybirds.hu
CV:
Uddannelse
Higher education:
2008-2010: Danish Design School – Visual communication
2007: Danish Design School – CIRIUS scholarship on visual communication line
2004-2007: Moholy-Nagy University of Craft and Design, Budapest – Teacher Training College, specialized on typography and photography
1996-2000: Gyula Juhász Teacher Training College, Szeged - Art teacher (specialized on graphic design, stained glass)
Secondary school:
1993-1996: Pál Török Art School – painter
Competences / Kompetencer
Publications
Identity design
Corporate design
Packaging design
Illustration
Work experience / Joberfaring
2001-: Tempus Public Foundation: publication designer (editing, magazine design, identity design, to contact with printing houses)
2000-2001: Cég-Info Company: graphic design practice
Languages / Sprog
English, Hungarian
Basic: Danish
Price:
Gold Award on Bauvais competition 2007: New packaging design for Beauvais
