Project
A proposal for a new visual concept for Arvikafestivalen. Arvikafestivalen is a swedish music-festival performing primarily synth, electronica and heavy metal music. The logotype is based on the shape of a triangle and the letter-form A as in Arvika, it is an interpretation of the eye as well as it makes associations to trees and tents.To visualize the festival's music and surroundings we have created an abstract universe containing forms, patterns and surreal creatures. The concept deals with growth from symbol to complex image over a range of three posters. The first poster is an introduction of the new logotype, the second add artists and music into the form, while the third add life to the festival. The concept includes posters, flyers, program, badges, web-site, banner and t-shirts.
Curriculum vitae
Born: 021082, Stavanger, NorwayEducation
2005//: Internship - Grandpeople, Norway (www.grandpeople.org)
2002-2007//: The Danish School of Design, department of Visual Communication
2000//: Somerset College of Arts and Technology, England
1998-2001//: Forus College of Arts, Norway
Competences
// Illustrations// Motion graphics
// Concept development
// Graphic design
// Photography
contact
Trine NatskårVordingborggade 27, 2. tv
2100 København Ø
T: 2674 0182
M: trine@mejdej.dk
www.mejdej.dk













