Visual Communication focuses on the development of visual communication products of a high artistic and aesthetic quality. Teaching is based on analytical and practical methods for the development of visual concepts, which together with studies in graphic design and image communication are aimed at providing the student with concrete, technical qualifications as well as general competencies as a communication designer.
Students work with:
- Graphical design
- Development of visual communication concepts and systems
- Strategic communication
- Exhibition and experiential design
- Image communication and illustration.
A graduate who has specialised in Visual Communication has:
- An all-round knowledge of communication design
- Experience with collaboration in various practice types
- Specialist knowledge in their chosen field within Visual Communication.
Competency Profile
The communication and media field is constantly developing. Consequently, opportunities for specialising and career courses are manifold, and a description of job profiles should only be considered indicative. Examples of specialisations and occupational fields are:
- Graphic design for printed and digital media
- Art direction
- Strategic communication and brand direction
- Illustration
- Project management in graphic design and media productions
- TV design / motion graphics
- Experiential design
